Protect The Pride

Oxfam International

 Promotional Video

Oxfam International approached Studio Kohl and Falana Films to design their Pride Month Campaign for June 2023. I was brought on board to direct and animate a 1 minute promotional animation, keeping with the visual language of the campaign.

The campaign aims to highlight and raise awareness about LGBTQIA+ people’s lack of safety and access to protection, and celebrate those who take efforts to protect LGBTQIA+ people from violence online and offline (i.e. LGBTQIA+ communities, chosen families, allies, governments who champion protections for LGBTQIA+ rights or even strangers who intervene and stand up for LGBTQIA+ people in danger).





Safety is a basic human right, that every person irrespective of their origin and characteristics is entitled to enjoy. Safety of LGBTQIA+ people worldwide is being compromised by actions of various state and non-state actors– from governments introducing the laws that target mere existence of LGBTQIA+ communities, and crackdown on LGBTQIA+ people’s right to peacefully associate and speak out about their experiences, to media spreading harmful discourses that endanger and dehumanize LGBTQIA+ people, to individuals, groups and institutions that commit violence against people based on their gender and sexuality. Harmful gender and social norms play a role in perpetuating violence and crackdowns against LGBTQIA+ people.

At the backdrop of this crackdown against LGBTQIA+ rights, Pride Month remains an important moment for LGBTQIA+ community to celebrate and take pride in their history, efforts and power.



An equal future for all is impossible to attain without ensuring LGBTQIA+ people and other vulnerable groups are protected and live free from violence and discrimination. 

With many states and non-state actors failing to provide adequate protections for people of diverse SOGIEs and in many cases – actively committing violence against LGBTQIA+ people, it often falls on communities, civil society and chosen families to protect and safeguard LGBTQIA+ people.

The Pride Month campaign focuses on the issue of safety and protection of LGBTQIA+ people. As it is not a reality in many places at the moment, the campaign calls to #ProtectThePride – provide more protections to LGBTQIA+ people online and offline and encourage social norms and practices that foster equality and inclusion. 



Project Information

Client: Oxfam International
Studio: Falana  films and Studio Kohl
Direction: Deepti Megh
Design: Deepti Megh
Rough Animation: Deepti Megh, Saksham Arora
Clean up, Colour and Post Production: Deepti Megh
deepti megh visual storytelling and narratives animation music videos research informed visual narratives illustration comics ceramic objects   deepti@paus.in   www.paus.in